Don’t overlook the value of banners and signs in positioning your business and generating traffic. If you are located on a main freeway, as many as 50,000 people may drive by your door on the average day. An effective sign can make a huge difference.
Make a sign you can commit to.
Spend enough money to make a great sign, and then leave it alone.
Keep the message short. Drivers only have a few seconds to read your sign, so stick with ten words or less (six is even better)